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Our Team

About Us

Born2Travel

Travel Experts

With our expertise and experience, Born2Travel can save you time and effort by handling all the intricate details of your trip.

About Us

From finding the best deals on flights and accommodations to suggesting exciting activities and destinations, we have the inside knowledge to make your travel plans seamless and hassle-free.

Our extensive network of contacts and industry connections enables us to secure exclusive deals and perks that you may not be able to find on your own. Whether you’re embarking on a solo adventure, a romantic getaway, or a family vacation, we can turn your travel dreams into reality with our personalised service and expert guidance.

Our independent & objective advice is based on our own experience, which we are waiting to share with you. We are well known for our tailor-made itineraries, individual & corporate groups, ski week ends, multi-centre holidays and cruises.

We also deal in hotels, private chalets and luxury apartments on both sides of the Atlantic for those who demand more flexibility. As a specialist holiday broker, we sell you the holiday you want rather than the holiday a standard high street travel agent would need to sell and remember our professional service is free.

Please call in to see us at our Born2Travel shop in Filey or give us a call and tell us about your travel Bucket List and we will make it happen for you!

The Born2Travel Team

Mike and Leoni are the people behind Born2Travel. Their passion for travel and experience in the industry means you are in safe hands when booking your holiday.

Born2Travel

Mike Pritchard

Sales Director

My journey in the travel industry began in 1979 with Thomas Cook, where I started as a trainee travel agent and quickly developed a genuine passion for helping people explore the world. With over 40 years of experience in travel, I’ve built a depth of knowledge and expertise that allows me to create truly memorable and seamless holidays for my clients. During that time, I’ve worked across a wide range of destinations and later discovered a real love for the UK ski industry while working with an independent agency at Sheffield Ski Village.

Travel has always been at the heart of what I do. I’ve been fortunate enough to explore most of mainland Europe, along with destinations such as Norway, Sweden, Finland and Gibraltar. Beyond Europe, my travels have taken me further afield to places like Iceland, Morocco, Kenya, Dubai, Singapore, Thailand, Indonesia, Hong Kong, India, Japan, Australia, New Zealand, Tahiti, Rarotonga and Hawaii. I’ve also experienced incredible destinations including Aitutaki Atoll, Argentina, Brazil, Uruguay, Trinidad & Tobago, the Bahamas, Barbados, Puerto Rico, the Virgin Islands, the USA, Canada and Alaska. And while I’ve travelled extensively, I still have a strong bucket list—featuring places like Tierra del Fuego, the Galápagos Islands, Antarctica, Costa Rica, the Panama Canal and Sri Lanka.

In 2008, I took a leap and founded Born2Ski, which has since grown into Born2Ski & Travel Ltd. This has allowed me to turn my passion into something truly personal—creating unforgettable travel experiences for my clients while continuing to explore new and inspiring destinations myself.

What really sets me apart as a travel agent is my first-hand experience and genuine love for travel. I don’t just sell holidays—I bring destinations to life with honest advice, insider tips and personal recommendations you can trust. I take the time to understand exactly what my clients are looking for, whether that’s a luxury escape, a family adventure, a once-in-a-lifetime trip or the perfect ski holiday. My attention to detail, personalised service and ongoing support mean my clients feel confident and cared for from the moment they book to the moment they return home.

For me, it’s not just about booking trips—it’s about creating memories that last a lifetime

mike at born 2 ski and travel - ski
Born2Travel

Leoni Sowerbutts

Senior Travel Consultant

I started my journey in travel at just 18, working on TUI cruise ships, and I honestly fell in love with it from day one. There was something so special about being part of people’s holidays—seeing their excitement, helping create unforgettable moments, and knowing I played a small part in their experience. That’s really where my passion for travel began.

During my time at sea, I was lucky enough to visit some incredible destinations, including the Greek Islands—Corfu, Mykonos, Zakynthos, and Kos—as well as Venice in Italy and stunning ports in Croatia like Rovinj and Dubrovnik. Those experiences not only gave me amazing memories but also built the foundation of my expertise in cruise holidays. I truly understand what makes a cruise special, from the destinations to life onboard, and I love helping others find the perfect one.

Over the years, I’ve been fortunate to experience a wide variety of holidays—from luxurious escapes in the Maldives, Turkey, and Portugal to vibrant city breaks in Sri Lanka, Barcelona, New York, and Prague and family holidays in Menorca, Portugal and Disneyland. I discovered a passion for skiing at 15 in the Dolomites, which introduced me to a whole new side of travel. Since then, I’ve enjoyed both family ski holidays and a luxury ski experience in Aspen, Colorado, further growing my love and knowledge of ski destinations.

I’m proud to be doing what I love, bringing all of that experience with me. As a mum of two young children, I completely understand how important family time is and how much those holidays mean. That’s why I specialise in family holidays, including family ski trips, as well as Disney holidays and cruises—creating trips that are not only seamless but full of those magical moments you’ll remember forever.

I’m passionate about continually developing my travel knowledge so I can offer the very best advice and first-hand insight to my clients. I regularly attend training events, conferences, and educational trips to stay up to date with destinations, resorts, and experiences around the world.

Most recently, I had the incredible opportunity to travel around Australia, which was truly unforgettable. From witnessing the magic of Uluru, to hot air ballooning and stargazing in the outback, every moment was something special. I also explored the stunning beaches of Noosa and even went canoeing, experiencing a completely different side of the destination. Trips like this allow me to bring real, personal recommendations to my clients, helping them create holidays that are truly unique and memorable.

For me, it’s not just about booking a holiday—it’s about creating experiences. I take the time to really understand what you want, handle every detail, and make sure your trip is everything you hoped for and more, so you can relax and enjoy every moment.

Born2Travel

Julia Maloney

Senior Sales Consultant

Working in the travel industry is a true passion of mine. I love the variety the role brings and the opportunity to help people create unforgettable experiences around the world. No two holidays — or travellers — are ever the same, and I take great pride in finding the perfect trip for each client.

I spent 15 years working in a busy travel agency, where I arranged a wide range of holidays, from magical family trips to Disneyland Paris and exciting ski adventures, to tailor-made itineraries across the Far East and the USA. During that time, I gained extensive experience creating both simple getaways and more complex, multi-destination journeys that turn travel dreams into reality. I was then delighted to be offered the opportunity to join the Born 2 Travel team.

Travel is also a big part of my own life. I have a real love for the USA and have been fortunate enough to visit some incredible cities including New York City, Las Vegas, Boston, San Francisco, San Diego and Los Angeles — which is my absolute favourite. My travel wish list is always growing, with Nashville and New Orleans next on the list.

I’m also lucky enough to travel regularly to Byron Bay on the east coast of Australia, where my son lives, and I try to visit at least every two years. Over the years I’ve also explored many wonderful European destinations including Rome, Crete, Zakynthos, Corfu, the Algarve, the Balearic Islands and Austria. One place I always enjoy returning to is Benidorm, especially during the lively November fiestas.

Like many travellers, I also have a bucket list. A girls’ trip to Peru is currently in the works so we can hike to the incredible Machu Picchu — an adventure I can’t wait to experience.

Outside of travel, I’m a big fan of live music and make it my mission each year to attend a couple of concerts in London, which also gives me the perfect excuse to explore more of this amazing city.

Helping people plan their holidays is something I genuinely love. There’s nothing more rewarding than hearing that a client has had a wonderful trip, knowing that the care and attention put into planning it helped make those memories possible.

Don't Just Take Our Word For It

Testimonials

Born2travel are fantastic, its our 3rd holiday we booked through them, they booked us trips, guided tours . I would highly recommend these guys ,can't thank Leoni enough Gordon
We always book with Leoni at Born 2 Travel, nothing is ever to much trouble. She ensures that every fine detail is covered, and she has sent us to some amazing places. We wouldn’t use anyone else! Caroline
I approached Leoni with our thought's of celebrating our 40th birthdays in Thailand, April 2024. We gave Leoni the places we'd like to visit and then left her to build our dream holiday, she included hotel and travel options, as well as excursions. We visited Bangkok, Krabi, Phi Phi Islands, and Phuket, travelled by plane and boats, had 6 excursions booked in advance. We couldn't of organised a trip like that! We all had the best holiday, made possibly with the great advice and ideas by Leoni We have and will definitely be using Leoni at Born2travel for our next family holidays. The Burke family xx Claire Burke
Great week away in Algarve sorted by Mike. Fitted our dates and budget. Jet 2 holiday warm sun / good accommodation / smooth transfers Bryden
Leoni went above and beyond to help us with various trips. She spent hours trying to find the perfect accommodation for us! She’s amazing at her job! Our last trip booked through born to travel was to Tenerife and it was amazing! She made sure I had all the info on flights the morning we set off and on our return! Just those extra touches go a long way! Thanks Leoni your the best Michelle Lund
Highly recommend! We had our first family holiday to Disneyland Paris with our 2 girls and had the best time, Thank you to Leoni for the best accommodation, location, fights and all round fab holiday Chloe
When we asked Leoni to book Lapland for us, we could never of imagined what a beautiful, perfect experience she could organise. The whole package was a smooth and amazing experience, from hiring snowsuits, riding snowmobiles, being pulled by huskies on a sled and meeting the big man himself in his secret hideout. Just 4 adults, traveling to Lapland, before Christmas to feel the magic, in a winter wonderland. We will definitely return and when we do, we will book again with Leoni, through Born 2 Travel. Claire, Aaron, Jo & Dave xx Claire
We were looking to book a cruise with a new company but unsure which one to use when Leoni was recommended to us. After telling her what we wanted she came back with a number of choices. Leoni talked us through each one explaining the different packages available. The process was so easy and Leoni could not have been more helpful - we look forward to our cruise in 2026, We will book again with Leoni, through Born 2 Travel. Emma Jones
We’d like to thank Mike and Karen at Born2Travel for making the whole process so easy and for the good advice about what to do and where to go. They gauged what we wanted and got their recommendations spot on and even booked the airport parking for us. The Barcelo Funchal Old Town hotel was in the perfect spot, right on the square with the cathedral. So central and with lots of excellent restaurants and bars within a very short walk, the fact it had a roof top pool and bar if you fancied relaxing with a book for a few hours was an added bonus. Jet2 were excellent, the airport staff were great and the planes were spotless. They even rang to check everything was OK while we were in Madeira and all information was relayed brilliantly by them and Born2Travel for a stress free break. We can’t wait to go back to Madeira and wouldn’t hesitate to booked with Born2Travel and Jet2 again. Jane
So pleased we went with Born 2 Travel, the service from start to finish was simply amazing, thank you! The Victoria palace in Cefula was in an excellent location just outside the town. Breakfast was excellent with a wide choice, the service from all the staff was welcoming and friendly and the room was excellent. Cefula was wonderful at this time of year most things open but fairly quiet. there are some excellent bars and restaurants . Our favourite were the Poseidon lido on the beach, the urban jungle and the Antica Porta Terra. Jimmy McMillan

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